By Matthew Benjamin
May 26 (Bloomberg) -- Americans may have to get used to unemployment greater than 8 percent for the first time since
1983 and an economy that won’t grow much beyond 2 percent as a
consequence of the lost confidence in consumer credit that
shattered financial markets.
By this time next year, “the market will realize that
potential growth for the U.S. is no longer 3 percent, but is 2
percent or under,” Mohamed El-Erian, chief executive officer of
Pacific Investment Management Co., said in an interview with
Bloomberg Radio.
“We are transitioning to what we call at Pimco a new
normal,” El-Erian said. Pimco, in Newport Beach, California, is
the biggest bond fund manager with about $756 billion in assets.
The Standard & Poor's 500 Index must rise 41 percent to
reach its last closing price before Sept. 15, when Lehman
Brothers Holdings Inc. filed for bankruptcy, freezing credit
markets. Since then, 10-year Treasury notes have climbed 4.6
percent. The disparity shows that stock investors aren’t
convinced the economy and profits will grow fast enough to
sustain a bigger advance.
The U.S. financial crisis and recession have produced
lasting shifts in consumer spending and savings reminiscent of
the 1950s that may crimp profits and productivity, said David Rosenberg, chief economist at Gluskin Sheff & Associates Inc. in
Toronto and former chief North American economist at Bank of
America Corp.
‘New Era’
“This is going to be a new era of frugality,” Rosenberg
said. “This isn’t some flashy two- or three-quarter deal. This
is a secular change in household attitudes."
The last time U.S. gross domestic product grew at an annual
rate of under 2 percent over a decade was the 1930s, when it
expanded at an average 1.3 percent. In the 30 years before the
recession that began in December 2007, the average was 2.9
percent. Over the past 15 years, it was 3 percent.
In the first quarter, after contracting at a 6.3 percent
annual rate in the previous three months, the economy shrank by
6.1 percent. It was the weakest six-month performance since the
last quarter of 1957 and first quarter of 1958.
The coming decade may, in some ways, remind people of those
years during President Dwight D. Eisenhower's administration,
Rosenberg said.
The Cleavers
“Life wasn’t so bad for the Cleavers,” he said, referring
to the family depicted in “Leave It to Beaver,” the television
show that ran from 1957 through 1963. “They weren’t up to their
eyeballs in debt and they weren’t a three-car family with a
5,000-square-foot McMansion.”
Behavior by newly ascetic U.S. consumers, whose spending
drives more than two-thirds of the economy, will translate into
“less return to capital and less-remarkable equity returns,”
said Milton Ezrati, senior economist at Jersey City, New Jersey-
based Lord Abbett & Co., which manages $70 billion. “The whole
picture is muted.”
Barton Biggs, former chief global strategist for Morgan
Stanley, sees the near future as brighter with a “powerful”
comeback in equities because of government stimulus packages
around the world, he said in an interview with Bloomberg Radio.
“The system has had an incredible adrenaline shot, so I
think we’re going to have a pretty strong recovery,” said
Biggs, who runs New York-based hedge fund Traxis Partners LP.
New Market
U.S. stocks are at the start of a new market that may spur
an 88 percent advance in the Standard & Poor's 500 Index in the
next two or three years, said Laszlo Birinyi, founder of
Westport, Connecticut-based research and money-management firm
Birinyi Associates Inc.
“We’re confident we are in a bull market,” Birinyi said
in an interview with Bloomberg Television.
The S&P 500 has rebounded 31 percent since hitting a 12-
year low in March. It remains about 43 percent below its October
2007 high, ending at 887 on May 22. Markets in the U.S. were
closed yesterday for the Memorial Day holiday.
At Pimco, El-Erian expects that “markets will revert to a
mean, but it will not look anything like that of recent years,”
he wrote in his May Secular Outlook report. “The financial
system will be de-levered, de-globalized and re-regulated.”
Worldwide, “there are insufficient demand buffers and
fast-acting structural reforms to provide for a spontaneous and
sustainable recovery in the global economy,” he wrote. “It
will be a major shock to those that are trapped by an overly
dominant ‘business-as-usual’ mentality.”
‘Very Low Growth’
Hewlett-Packard Co., the world’s largest personal-computer
maker, is expecting growth in the U.S. to be slow, said Todd Bradley, head of the company’s PC unit.
“We will plan our cost model for very low growth,” he
said.
Investors will have to get used to “a 5- to 7-percent
return game, not a 15- to 20-percent return game,” said Mark MacQueen, partner and portfolio manager at Sage Advisory
Services Ltd. in Austin, Texas, which oversees $7.5 billion.
“Things have changed,” MacQueen said. “Wall Street has
changed; confidence in the United States has changed.”
A lasting effect of the recession may be a “markedly
higher” natural rate of unemployment, said Edmund Phelps, a
professor at Columbia University in New York and winner of the
2006 Nobel Prize in economics. The natural rate is one that
neither accelerates nor decelerates inflation.
“It was 5.5 percent,” Phelps said. “Maybe it will be 6.5
percent -- maybe 7 percent.”
Jobless Rate
The U.S. may report on June 5 that the jobless rate moved
to 9.2 percent in May, the highest since 1983, from 8.9 percent
in April, according to economists surveyed by Bloomberg. In the
recession of 1981-1982, unemployment remained at 8.5 percent or
higher for two years, beginning in December 1981. It didn’t move
below 7 percent until 1986.
Now the rate may not go back under 8 percent until 2013,
according to John Ryding, chief economist at RDQ Economics LLC
in New York, and Conrad DeQuadros, the firm’s senior economist.
“This unemployment outlook is troubling for the ability of
the banking system to make money on consumer loans and credit
cards,” they wrote in a report on May 15.
The economy has shed 5.7 million jobs since January 2008,
marking the biggest employment loss of any economic slump since
the Great Depression.
Highest Debt on Record
Consumers are saddled with debt built up during the boom
years. The total amount of U.S. consumer credit rose by an
average of 4.9 percent a month at an annual rate from December
2006 to July 2008, according to data compiled by Bloomberg.
Yet it has declined in six of eight months since August
2008, according to data compiled by Bloomberg.
As a percentage of net worth, household debt -- including
mortgages -- is at 27 percent, the highest on record, according
Federal Reserve figures.
The personal savings rate, which averaged 0.9 percent from
2004 through 2007, has climbed to 4.2 percent. People are
responding in part to a drop in their wealth, with house values
down 27 percent since June 2006 after rising 63 percent the
previous four years, according to national Case-Shiller data.
“That in itself will be a big slowdown in the economy if
people are saving instead of consuming,” said Kenneth Volpert,
who oversees $180 billion in taxable bonds for Vanguard Group in
Malvern, Pennsylvania. The national savings rate could peak at 9
percent, he said.
Debt, Savings
Household debt was 11 percent of net worth at the end of
1959 and the savings rate was about 8 percent, according to Fed
and Commerce Department data. The average size of a home built
in 1960 was 1,200 square feet, according to Census figures. That
grew to 2,521 square feet by 2007, with 24 percent of new homes
larger than 3,000 square feet.
Now, smaller may be back as people seek to devote less of
their incomes to mortgage payments, said Ara Hovnanian, CEO of
Hovnanian Enterprises Inc., New Jersey’s largest homebuilder.
“For some number of years certainly after this correction
you will see that conservatism translate into both the size of
the homes and the finishes customers want,” Hovnanian said.
That means “fewer European cabinets and appliances and fewer
granite countertops.”
$200 Handbags
Shoppers will be restrained, which will result in the
number of U.S. malls falling by at least a fifth and weak chains
succumbing to bankruptcy, said retail analyst Patricia Edwards,
founder of Storehouse Partners LLC in Bellevue, Washington.
In preparation, Coach Inc. has begun to “engineer” its
collections so at least half its handbags fall into the $200 to
$300 range, compared with 30 percent previously, meaning an
average reduction in price of 10 percent to 15 percent, CEO Lew Frankfort said.
Long after the economic contraction has ended, “consumers
will spend less on luxury goods than they did before the
recession began,” Frankfort said at an April 28 investors’
conference. “We are adapting to what will be a new normal.”
Abercrombie & Fitch Co., a teen-apparel retailer that had
avoided offering discounts and promotions, said May 15 it will
begin reducing what it charges at its Hollister stores. Brinker
International Inc., the owner of the Chili’s Grill & Bar chain,
said April 21 that it updated its menus to reflect a focus on
“lower price points.”
That’s not to say that debt-fueled shopping sprees,
expensive restaurants and run-ups in house values and stock
prices won’t ever make a comeback, said Ethan Harris, co-head of
U.S. economics research at Barclays Capital in New York.
“Will there be at some time in the next 10 or 20 years
another big bubble and collapse? Absolutely,” Harris said.
“You can’t entirely change human nature.”
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